Hope for the City
Hope for the City is an organization that locates corporate surplus and delivers it to those who need it the most. Many of these items (food, medical equipment, basic staples) would otherwise be destined for the landfill, despite the fact that what’s being cast aside is far from garbage. Bolster decided to follow the story of a container of medical equipment through Hope for the City’s program where it was collected from United’s Alina Hospital and redistributed to Hospital Escuéla in Tegucigalpa, Honduras. Hope for the City has been able to utilize the resulting documentary film for fundraising as well as garnering attention and general awareness for the truly amazing work that they do everyday.
Trek District ARTCRANK Edition
Remember what it felt like to ride a bike for the first time?
That feeling is a singular rite of passage in childhoods the world over. While no two people have the same experience, the sensation is almost universal. And every time we throw a leg over a top tube and start pedaling, we catch a glimpse of that first ride.
Ecolab: Why Clean Matters
Ecolab was undertaking a monumental rebrand to shift their branding and marketing efforts from a simple product focus to a customer benefit focus. They were looking to expand their core messaging from a simple ‘cost benefit’ message to a larger ‘why is cleanliness important’ message.
Travel Quest
Travel Quest was interested in highlighting what makes them stand apart from other travel agent host companies in order to boost new agent recruitment. Bolster recommended tapping into the travel agent passion conversation and letting the agents highlight what they love most about being an agent and working with Travel Quest as their host agency. The result is the following video which showcases the Travel Quest agent voice first and let’s them tell the story that showcases the Travel Quest difference in their own words.
Cayo Espanto
Cayo Espanto is unique among Caribbean resorts for many reasons and the resort wanted to tell their unique story in a visually engaging manner. Bolster recommended highlighting the resorts value proposition not as a laundry list of amenities, but through a cinematic short film that showcased the visual beauty of the island while exploring what a vacation to this magical place really means to the traveller. This is a true experience economy story that we were more than happy to create and share.
Heidi’s Minneapolis: Founders’ Story
Chefs Stewart and Heidi Woodman are living out their passion. Together. Their story is one that inspires us all to follow our guiding lights and never settle for less. The artfulness and extreme care that guides their approach to dining shines through in every dish that passes through the kitchen. To dine with them is to know them. Enjoy the Heidi’s story.
RevolutionaryAct.com: Being Healthy is a Revolutionary Act
Being Healthy is a Revolutionary Act. It’s a bold and powerful message that forces you to take a stand in a society wired to make us sick, overweight or stressed out. We created a site for Experience Life Magazine centered around healthy resources and tips with a strong social component to help build a community of active users.
Launch RevolutionaryAct.com
Twin Cities Orthopedics: Stories of Recovery
Twin Cities Orthopedics returns people to the life they weren’t certain they could recover. There are hundreds of powerful stories, just like the ones featured here that showcase what Twin Cities Orthopedics does every day for people looking to regain their active lifestyle.
This campaign, created in partnership with Quiet Island Films and PR agency Padilla, Speer & Beardsley, includes a series of 15 second broadcast commercials as well as print ads. The commercials ran during the Academy Awards and will continue to run during American Idol, Desperate Housewives, Survivor and others. The print ads will run in Experience Life and Metro magazines.
Experience Life: A Manifesto
Experience Life Magazine represents a refreshing new breed of healthy living publication. They recognize and proclaim that being healthy in America today is truly a revolutionary act. But when approached holistically and with the recognition that being healthy is not about fad diets and six-pack abs, Experience Life readers enjoy a way of life that allows them to be their best selves and give their best gifts. We’re proud to help Experience Life articulate and communicate their core mission statement in the form of a motion picture manifesto that includes magazine readers, as well as founder and editor-in-chief, Pilar Gerasimo. Care to join the revolution?
Experience Life: Helping to Start the Revolution
As an advocate for realistic imagery and relevant content in the health and fitness publishing industry Experience Life Magazine was looking to continue its role as an industry pioneering with brand and mission refresh (Being Healthy Is a Revolutionary Act) that would extend beyond the pages of the magazine. Bolster was asked to help support Experience Life’s branding efforts by expanding its brand to an online world of readers through short, branded, segment specific graphics and engaging sneak-peek monthly videos for each upcoming issue. These short video segments were designed to engage the magazine’s readers and provided a deep level of information and insight that complements the magazines already rich content.
Viverant: Naming and Identity Development
When the leadership team of this business approached us they had a great idea to serve an under-serviced sector of the healthcare market. Unlike most physical therapy companies who offer patients a return to “functional” performance, their approach would focus on bringing patients beyond function to true recovery and optimal health. But they needed a name and identity that would communicate the optimism, energy and overarching benefit that comes from this revolutionary approach to physical therapy.
Exit Glacier Guides: Brand Experience Story
Exit Glacier Guides are experience makers. Their story is a powerful one. Beyond the demanding physical and technical aspects of all that they do, they make it possible for their clients to create memories that will last a life time. Bolster is proud to help them tell their story.
Split Rock Studios: Brand Refresh
We’re excited to announce our selection as Split Rock Studios’ creative partner in their brand refresh. Split Rock Studios is one of the industry leaders in creating cultural and natural history exhibits for museums, interpretive centers, aquariums, zoos and political institutions.
Victory 44: Founder’s Story
Every truly great company is born from a founder with a driving passion for what they do and a strong vision guiding their work. The realization of those founding principles becomes a story that must be told.
Village Green Landscapes: Brand Refresh
Village Green Landscapes has built a strong reputation for outstanding design, build and installation services one satisfied customer at a time for nearly 20 years. To match their elevated brand reputation they called on Bolster to help convey the strength of their services by refreshing the voice and feel of their print and online marketing materials.
Regions Hospital Foundation: Patient Stories
The Regions Foundation needed to raise funding to create the only Level 1 Certified Pediatric Trauma Center in the tri-state area. As part of a larger fundraising event, we created a documentary short film, chronicling the stories of children whose lives were saved by the great team of physicians at Regions Hospital.