Bolster http://www.bolstercreative.com Brand. Story. Experience. Mon, 02 Jan 2012 14:45:34 +0000 en hourly 1 http://wordpress.org/?v=3.3 Hope for the City http://www.bolstercreative.com/hope-for-the-city/ http://www.bolstercreative.com/hope-for-the-city/#comments Mon, 02 Jan 2012 14:42:50 +0000 Jon http://www.bolstercreative.com/?p=2227 Hope for the City is an organization that locates corporate surplus and delivers it to those who need it the most. Many of these items (food, medical equipment, basic staples) would otherwise be destined for the landfill, despite the fact that what’s being cast aside is far from garbage. Bolster decided to follow the story of a container of medical equipment through Hope for the City's program where it was collected from United's Alina Hospital and redistributed to Hospital Escuéla in Tegucigalpa, Honduras. Hope for the City has been able to utilize the resulting documentary film for fundraising as well as garnering attention and general awareness for the truly amazing work that they do everyday.]]>
Hope for the City is an organization that locates corporate surplus and delivers it to those who need it the most. Many of these items (food, medical equipment, basic staples) would otherwise be destined for the landfill, despite the fact that what’s being cast aside is far from garbage. Bolster decided to follow the story of a container of medical equipment through Hope for the City’s program where it was collected from United’s Alina Hospital and redistributed to Hospital Escuéla in Tegucigalpa, Honduras. Hope for the City has been able to utilize the resulting documentary film for fundraising as well as garnering attention and general awareness for the truly amazing work that they do everyday.

]]> http://www.bolstercreative.com/hope-for-the-city/feed/ 0 Trek District ARTCRANK Edition http://www.bolstercreative.com/artcrank-trek/ http://www.bolstercreative.com/artcrank-trek/#comments Thu, 01 Sep 2011 14:55:34 +0000 Jon http://www.bolstercreative.com/?p=2210 Remember what it felt like to ride a bike for the first time? That feeling is a singular rite of passage in childhoods the world over. While no two people have the same experience, the sensation is almost universal. And every time we throw a leg over a top tube and start pedaling, we catch a glimpse of that first ride. ]]>
Remember what it felt like to ride a bike for the first time? That feeling is a singular rite of passage in childhoods the world over. While no two people have the same experience, the sensation is almost universal. And every time we throw a leg over a top tube and start pedaling, we catch a glimpse of that first ride.

Bolster worked with Trek and international poster phenomenon ARTCRANK to create the unveiling video for a custom bike to promoting Trek’s popular District line.

]]> http://www.bolstercreative.com/artcrank-trek/feed/ 0 Ecolab: Why Clean Matters http://www.bolstercreative.com/cleanmatters/ http://www.bolstercreative.com/cleanmatters/#comments Sat, 20 Aug 2011 15:33:57 +0000 Jon http://www.bolstercreative.com/?p=2164 Ecolab was undertaking a monumental rebrand to shift their branding and marketing efforts from a simple product focus to a customer benefit focus. They were looking to expand their core messaging from a simple 'cost benefit' message to a larger 'why is cleanliness important' message. ]]>
Ecolab was undertaking a monumental rebrand to shift their branding and marketing efforts from a simple product focus to a customer benefit focus. They were looking to expand their core messaging from a simple ‘cost benefit’ message to a larger ‘why is cleanliness important’ message. As part of that effort, Bolster recommended telling the true stories of admired restauranteurs who are also Ecolab customers that are able to live their passion everyday, thanks in large part to Ecolab support. Bolster also recommended creating an interactive website that would allow for a full immersion into these and other stories that highlight Why Clean Matters. Top chefs, restaurant industry experts, restaurant customers as well as Ecolab employees all lend their voices to the stories that highlight why Ecolab’s unique value proposition helps restauranteurs keep their businesses successful. The Why Clean Matters campaign marked a large shift in Ecolab’s marketing communication style to a more authentic and story-based approach which was recognized by stock analysts as an important shift. One such stock analyst wrote, “The new “Why Clean Matters” marketing effort marks a shift away from a total cost focus and toward a focus on cleanliness, which a recent survey showed is as important as food taste for restaurant guests. We believe this is critical…Such efforts are likely gaining greater traction in a more robust economy.”

Discover more at WhyCleanMatters.com.

]]> http://www.bolstercreative.com/cleanmatters/feed/ 0 Travel Quest http://www.bolstercreative.com/travelquest/ http://www.bolstercreative.com/travelquest/#comments Fri, 17 Jun 2011 15:36:14 +0000 Jon http://www.bolstercreative.com/?p=2159 var agent=navigator.userAgent.toLowerCase(); var is_iphone = (agent.indexOf('iphone')!='-1'); var is_ipad = (agent.indexOf('ipad')!='-1'); if (is_iphone) { document.write(''); } else if (is_ipad) { document.write(''); } else { document.write(''); }
Travel Quest was interested in highlighting what makes them stand apart from other travel agent host companies in order to boost new agent recruitment. Bolster recommended tapping into the travel agent passion conversation and letting the agents highlight what they love most about being an agent and working with Travel Quest as their host agency. The result is the following video which showcases the Travel Quest agent voice first and let's them tell the story that showcases the Travel Quest difference in their own words.]]>

Travel Quest was interested in highlighting what makes them stand apart from other travel agent host companies in order to boost new agent recruitment. Bolster recommended tapping into the travel agent passion conversation and letting the agents highlight what they love most about being an agent and working with Travel Quest as their host agency. The result is the following video which showcases the Travel Quest agent voice first and let’s them tell the story that showcases the Travel Quest difference in their own words.

]]> http://www.bolstercreative.com/travelquest/feed/ 0 Cayo Espanto http://www.bolstercreative.com/cayo-espanto/ http://www.bolstercreative.com/cayo-espanto/#comments Fri, 17 Jun 2011 15:33:20 +0000 Jon http://www.bolstercreative.com/?p=2154 var agent=navigator.userAgent.toLowerCase(); var is_iphone = (agent.indexOf('iphone')!='-1'); var is_ipad = (agent.indexOf('ipad')!='-1'); if (is_iphone) { document.write(''); } else if (is_ipad) { document.write(''); } else { document.write(''); }
Cayo Espanto is unique among Caribbean resorts for many reasons and the resort wanted to tell their unique story in a visually engaging manner. Bolster recommended highlighting the resorts value proposition not as a laundry list of amenities, but through a cinematic short film that showcased the visual beauty of the island while exploring what a vacation to this magical place really means to the traveller. This is a true experience economy story that we were more than happy to create and share.]]>

Cayo Espanto is unique among Caribbean resorts for many reasons and the resort wanted to tell their unique story in a visually engaging manner. Bolster recommended highlighting the resorts value proposition not as a laundry list of amenities, but through a cinematic short film that showcased the visual beauty of the island while exploring what a vacation to this magical place really means to the traveller. This is a true experience economy story that we were more than happy to create and share.
http://www.aprivateisland.com

]]> http://www.bolstercreative.com/cayo-espanto/feed/ 0 Heidi’s Minneapolis: Founders’ Story http://www.bolstercreative.com/heidis/ http://www.bolstercreative.com/heidis/#comments Tue, 07 Jun 2011 18:05:39 +0000 Jon http://www.bolstercreative.com/?p=2120 var agent=navigator.userAgent.toLowerCase(); var is_iphone = (agent.indexOf('iphone')!='-1'); var is_ipad = (agent.indexOf('ipad')!='-1'); if (is_iphone) { document.write(''); } else if (is_ipad) { document.write(''); } else { document.write(''); }
Chefs Stewart and Heidi Woodman are living out their passion. Together. Their story is one that inspires us all to follow our guiding lights and never settle for less. The artfulness and extreme care that guides their approach to dining shines through in every dish that passes through the kitchen. To dine with them is to know them. Enjoy the Heidi's story.]]>

Chefs Stewart and Heidi Woodman are living out their passion. Together. Their story is one that inspires us all to follow our guiding lights and never settle for less. The artfulness and extreme care that guides their approach to dining shines through in every dish that passes through the kitchen. To dine with them is to know them. Enjoy the Heidi’s story.

]]> http://www.bolstercreative.com/heidis/feed/ 0 RevolutionaryAct.com: Being Healthy is a Revolutionary Act http://www.bolstercreative.com/revolutionaryact/ http://www.bolstercreative.com/revolutionaryact/#comments Sat, 05 Mar 2011 19:10:48 +0000 Jon http://www.bolstercreative.com/?p=2098
Being Healthy is a Revolutionary Act. It's a bold and powerful message that forces you to take a stand in a society wired to make us sick, overweight or stressed out. We created a site for Experience Life Magazine centered around healthy resources and tips with a strong social component to help build a community of active users. Launch RevolutionaryAct.com]]>

Being Healthy is a Revolutionary Act. It’s a bold and powerful message that forces you to take a stand in a society wired to make us sick, overweight or stressed out. We created a site for Experience Life Magazine centered around healthy resources and tips with a strong social component to help build a community of active users.
Launch RevolutionaryAct.com

]]> http://www.bolstercreative.com/revolutionaryact/feed/ 0 Twin Cities Orthopedics: Stories of Recovery http://www.bolstercreative.com/twin-cities-ortho/ http://www.bolstercreative.com/twin-cities-ortho/#comments Sat, 05 Mar 2011 18:49:46 +0000 Jon http://www.bolstercreative.com/?p=2095
Twin Cities Orthopedics returns people to the life they weren't certain they could recover. There are hundreds of powerful stories, just like the ones featured here that showcase what Twin Cities Orthopedics does every day for people looking to regain their active lifestyle. This campaign, created in partnership with Quiet Island Films and PR agency Padilla, Speer & Beardsley, includes a series of 15 second broadcast commercials as well as print ads. The commercials ran during the Academy Awards and will continue to run during American Idol, Desperate Housewives, Survivor and others. The print ads will run in Experience Life and Metro magazines.]]>

Twin Cities Orthopedics returns people to the life they weren’t certain they could recover. There are hundreds of powerful stories, just like the ones featured here that showcase what Twin Cities Orthopedics does every day for people looking to regain their active lifestyle.

Bolster was selected by Quiet Island Films, working with their agency partner Padilla Speer Beardsley, to collaborate on this multi-media campaign which includes a series of 15 second broadcast commercials as well as print ads. The commercials ran during the Academy Awards and will continue to run during American Idol, Desperate Housewives, Survivor and others. The print ads will run in Experience Life and Metro magazines.

]]> http://www.bolstercreative.com/twin-cities-ortho/feed/ 0 Experience Life: A Manifesto http://www.bolstercreative.com/el-manifesto/ http://www.bolstercreative.com/el-manifesto/#comments Sat, 05 Mar 2011 18:39:25 +0000 Jon http://www.bolstercreative.com/?p=2085

Experience Life Magazine represents a refreshing new breed of healthy living publication. They recognize and proclaim that being healthy in America today is truly a revolutionary act. But when approached holistically and with the recognition that being healthy is not about fad diets and six-pack abs, Experience Life readers enjoy a way of life that allows them to be their best selves and give their best gifts. We're proud to help Experience Life articulate and communicate their core mission statement in the form of a motion picture manifesto that includes magazine readers, as well as founder and editor-in-chief, Pilar Gerasimo. Care to join the revolution? ]]>

Experience Life Magazine represents a refreshing new breed of healthy living publication. They recognize and proclaim that being healthy in America today is truly a revolutionary act. But when approached holistically and with the recognition that being healthy is not about fad diets and six-pack abs, Experience Life readers enjoy a way of life that allows them to be their best selves and give their best gifts. We’re proud to help Experience Life articulate and communicate their core mission statement in the form of a motion picture manifesto that includes magazine readers, as well as founder and editor-in-chief, Pilar Gerasimo. Care to join the revolution?

]]> http://www.bolstercreative.com/el-manifesto/feed/ 0 Experience Life: Helping to Start the Revolution http://www.bolstercreative.com/experience-life/ http://www.bolstercreative.com/experience-life/#comments Thu, 30 Sep 2010 15:53:28 +0000 Jason http://www.bolstercreative.com/?p=2030

As an advocate for realistic imagery and relevant content in the health and fitness publishing industry Experience Life Magazine was looking to continue its role as an industry pioneering with brand and mission refresh (Being Healthy Is a Revolutionary Act) that would extend beyond the pages of the magazine. Bolster was asked to help support Experience Life’s branding efforts by expanding its brand to an online world of readers through short, branded, segment specific graphics and engaging sneak-peek monthly videos for each upcoming issue. These short video segments were designed to engage the magazine’s readers and provided a deep level of information and insight that complements the magazines already rich content.]]>

As an advocate for realistic imagery and relevant content in the health and fitness publishing industry Experience Life Magazine was looking to continue its role as an industry pioneering with brand and mission refresh (Being Healthy Is a Revolutionary Act) that would extend beyond the pages of the magazine. Bolster was asked to help support Experience Life’s branding efforts by expanding its brand to an online world of readers through short, branded, segment specific graphics and engaging sneak-peek monthly videos for each upcoming issue. These short video segments were designed to engage the magazine’s readers and provided a deep level of information and insight that complements the magazines already rich content.

]]> http://www.bolstercreative.com/experience-life/feed/ 0