greenfield

A fresh approach
to fast-casual.

A fresh approach
to fast-casual.

Can a fast-casual restaurant offer good food that’s actually good for you?

A successful restaurateur with a passion for healthy living wanted to create a new concept that would meet the needs of health-conscious, time-strapped consumers. He would offer nutrient-rich, responsibly-sourced, natural ingredients within a fast and convenient dining experience. His goal was to make eating better, a little bit easier.

The restaurateur selected Bolster to help define the brand through naming, strategic positioning, identity design and by shaping the many consumer touchpoints—both in-store and online. The result was a holistic brand experience that viscerally connects the customer with the food greenfield offers, reassuring them that this delicious choice is also a healthy choice.

greenfield natural kitchen logo
greenfield logo breakdown
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Featured Case Studies

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