Saucony

Bringing brand
philosophy to life.

Bringing brand
philosophy to life.

How does an iconic athletic brand introduce runners to the philosophy behind the high performance running gear they create?

Saucony sought to introduce a new line of running gear in a manner different than the typical product launch video. They wanted to share a piece of their philosophy, while giving a glimpse into the everyday routines of actual runners.

Working in collaboration with Olson, we selected and cinematically highlighted stories of three real runners. We captured their morning rituals as they prepared to head out the door for their runs. The result: A short film that weaves three unique stories together, illuminates the Saucony philosophy and introduces a new line of gear.

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