How does a physical therapy startup develop an identity and brand presence that transmits this central idea while standing apart from the competition?
As an unnamed company in a cluttered health care and physical therapy market, this startup needed a name and identity that would communicate the optimism, energy and overarching benefits of their unique approach.
In developing a brand strategy, Bolster engaged in qualitative and quantitative market research to carefully craft the name Viverant, develop a logo and supporting business materials that included print, web and all consumer touchpoints. The new identity embodies Viverant’s unique approach to physical therapy, and the business enjoyed a successful grand opening and continues to expand.
“Bolster was able to help us take our vision from inception, to concept, to a recognizable market brand in short order. Moreover, we feel the success of the brand has uniquely positioned us to add goods and services to our business model, without creating confusion to the marketplace, our partners, or our consumers.” – Dennis Cernohous, Managing Partner