Reinventing a Legacy

How do you reposition a 125 year old brand?

Amsterdam Printing is a promotional item printer that also offers personalization and distribution for small to mid-sized businesses. Being in business for roughly 125 years, the organization offers unique products, design, and development of their own items, and exceptional customer service. Bolster engaged with them on a holistic branding approach that gave us a great opportunity to analyze and refresh this brand to revitalize it in the marketplace.

The Amsterdam Printing brand was refreshed to help revitalize the look, feel, and tone to help with customer acquisition. In addition, we created market research and a competitive analysis' that resulted in strategic messaging and positioning recommendations that helped focus and align the organization for a new era.

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