Retail Displays That Check All the Boxes

No such thing as too soft

When it came time to showcase the new Brooks Ghost Max running shoes, we wanted to highlight the protective cushioning and stability of the shoe directly in an eye-catching and impactful display. The displays, which featured a custom vacuum-formed enclosure, helped communicate the benefits and elevated aesthetics of the new product. With the shoe receiving status of being certified carbon neutral, we also knew it would be important to integrate certified sustainable materials in the design and construction of the display as well.

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