A seasoned restaurateur with a passion for healthy living wanted to create a new concept that would meet the needs of health-conscious, time-strapped consumers. He would offer nutrient-rich, responsibly-sourced, natural ingredients within a fast and convenient dining experience. His goal was to make eating better, a little bit easier.

The restaurateur selected Bolster to help define the brand through naming, strategic positioning, identity design, custom digital signage, and by shaping the many otherconsumer touchpoints—both in-store and online. The result was a holistic brand experience that viscerally connects the customer with the food greenfield offers, reassuring them that this delicious choice is also a healthy choice.