A seasoned restaurateur with a passion for healthy living wanted to create a new concept that would meet the needs of health-conscious, time-strapped consumers. He would offer nutrient-rich, responsibly-sourced, natural ingredients within a fast and convenient dining experience. His goal was to make eating better, a little bit easier.

The restaurateur selected Bolster to help define the brand through naming, strategic positioning, identity design, custom digital signage and website, and by shaping the many otherconsumer touchpoints—both in-store and online. The result was a holistic brand experience that viscerally connects the customer with the food greenfield offers, reassuring them that this delicious choice is also a healthy choice.