MOBE was looking to develop a multi-channel educational campaign to inform its population of current and potential participants with the goal of educating, providing value to their lives, improving their health and well-being, and developing a sense of credibility and trust of the MOBE brand.

Bolster developed a story-driven, multi-touchpoint campaign that included direct mail, digital advertising, a microsite, videos, and geo-targeted social buys based on the customer’s work location. As a result, the campaign saw a significant increase in user engagement outside of those participants already registered for MOBE’s services including digital traffic.

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