Starbucks Reserve Roastery pushes the boundaries ​of craft coffee, developing unique roasts before experimenting with coffee as an art form—brewing, ​aging, infusing and blending it into imaginative and ​often surprising creations.

The Roastery’s multi-sensory focused classes and tasting events need informational sign-up to both drive awareness and spark participation.

Modular, functional, harmonious.

We prioritized:

• Architectural Harmony: Drawing direct inspiration from the scale and beauty of the large on-site roasters to ensure the structures felt native to the environment.
• Material Synergy: Selecting premium finishes and textures that mirrored the aesthetic of both the staff uniforms and the surrounding industrial architecture.
• Modular Functionality: Engineering a flexible, adaptable system that could be easily updated to reflect the rotating schedule of brew classes and daily tasting events.
• Rapid Prototyping: Building and physically testing structural concepts in our RaD lab before committing to final production.
• Tactile Engagement: Creating physical touchpoints that align with the immersive, hands-on nature of the coffee tasting experience.

Elevated Fabrication: Managing the complete transition from approved prototype to final on-site installation at the high-traffic Seattle flagship location.

The new modular signage system successfully elevated the informational touchpoints within the Starbucks Reserve Roastery. By blending functional industrial design with the premium aesthetic of the Reserve brand, the installed pieces were exceptionally well received by both the internal staff and daily visitors. The custom fabrication provided a durable and highly functional solution that actively drives awareness for the educational events, ensuring the physical signage reflects the exact same level of craft and artistry as the coffee itself.

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The new modular signage system successfully elevated the informational touchpoints within the Starbucks Reserve Roastery. By blending functional industrial design with the premium aesthetic of the Reserve brand, the installed pieces were exceptionally well received by both the internal staff and daily visitors. The custom fabrication provided a durable and highly functional solution that actively drives awareness for the educational events, ensuring the physical signage reflects the exact same level of craft and artistry as the coffee itself.