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Starbucks Reserve
Crafting a Multi-Sensory Experience
Strategy // Industrial Design // Prototyping // Fabrication // Signage
Strategy // Industrial Design // Prototyping // Fabrication // Signage
Starbucks Reserve Roastery pushes the boundaries of craft coffee, developing unique roasts before experimenting with coffee as an art form—brewing, aging, infusing and blending it into imaginative and often surprising creations.
The Roastery’s multi-sensory focused classes and tasting events need informational sign-up to both drive awareness and spark participation.
Managing the complete transition from approved prototype to final on-site installation at the high-traffic Seattle flagship location.
The new modular signage system successfully integrated the informational touchpoints within the Starbucks Reserve Roastery. By blending functional industrial design with the premium aesthetic of the Reserve brand, the installed pieces were exceptionally well received by both the internal staff and daily visitors. The custom fabrication provided a durable and highly functional solution that actively drives awareness for the educational events, ensuring the physical signage reflects the exact same level of craft and artistry as the coffee itself.
The new modular signage system successfully elevated the informational touchpoints within the Starbucks Reserve Roastery. By blending functional industrial design with the premium aesthetic of the Reserve brand, the installed pieces were exceptionally well received by both the internal staff and daily visitors. The custom fabrication provided a durable and highly functional solution that actively drives awareness for the educational events, ensuring the physical signage reflects the exact same level of craft and artistry as the coffee itself.