Carlson School of Management

Propelling professionals
to the next level.

Propelling professionals
to the next level.

How can one institution of higher learning differentiate itself from other graduate programs and prove how it can play an integral role in that journey?

Providing a glimpse at what their future could look like was the central idea behind attracting new students to the Carlson MBA Program. Telling the stories of successful Carlson alums in an engaging and cinematic style allowed potential students to envision themselves in their new lives with a Carlson MBA.

We cast a wide net to find stories that brought the school’s core values to life and demonstrated how integral Carlson was in propelling professionals to the next level of their careers. We then shared these stories across a variety of strategic experience points, from digital billboards to web banners to print ads.


“I was considering Carlson for my MBA and after viewing the videos on the website, my mind was made up.” – Mary N., New
Carlson MBA Student

Carlson MBA: Rob Cain
Carlson MBA Broadcast Spots

Carlson MBA: Luis Moreno

Carlson MBA: Airport Ads

Featured Case Studies

Dangerously Delicious Bottle Rocket Making an impact Morgan Stanley Good. By Nature. greenfield Ingredients for Success Sysco Fighting the good fight Feeding America Wellness that works RedBrick Health Ready to Run Saucony Breakfast to Beer The Freehouse Your Story Here Your Story Here