How can one institution of higher learning differentiate itself from other graduate programs and prove how it can play an integral role in that journey?
Providing a glimpse at what their future could look like was the central idea behind attracting new students to the Carlson MBA Program. Telling the stories of successful Carlson alums in an engaging and cinematic style allowed potential students to envision themselves in their new lives with a Carlson MBA.
We cast a wide net to find stories that brought the school’s core values to life and demonstrated how integral Carlson was in propelling professionals to the next level of their careers. We then shared these stories across a variety of strategic experience points, from digital billboards to web banners to print ads.
