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Friends, Followers and Fans.
It’s a marketer’s dream. A low cost, high impact way to deliver your companies message directly to the people you want. Yet, so many companies are uncertain about how, or are unable to actually implement an effective social media campaign that works. This generally results from one of two things. They either don’t understand the core principle behind what drives social media or they fail to effectively implement a process that sustains this model.
Once Upon a Time
Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. — Robert McKee, Screenwriter