River Guide Kayaks

Charting a course for an adventurous new brand.

Charting a course for an adventurous new brand.

How does an outdoor adventure startup attract a band of loyal followers and become known as the premiere aquatic adventure service in Wisconsin?

In order to help the new business make a splash, Bolster began by strategically surveying the outdoor adventure category throughout the upper Midwest.

Through the insights gleaned from the categorical survey, Bolster developed a name, brand identity and brand strategy that ranged from mobile outdoor advertising to social media storytelling. To help streamline River Guide Kayak’s business operations and improve its customer’s experience Bolster developed a website with an integrated calendaring system to track the number of available kayaks and allow users to easily book their own trip.

River Guide Kayaks Posters

River Guide Kayaks T-Shirts

Featured Case Studies

Dangerously Delicious Bottle Rocket Fighting the good fight Feeding America Wellness that works RedBrick Health Good. By Nature. greenfield Breakfast to Beer The Freehouse Your Story Here Your Story Here